We have heard of the job titles web designer and web developer bandied about when companies plan to make a website. The terms have become interchangeable but it should be emphasized that there are actually major differences between these two job titles. Knowing these differences translates to hiring the best professional for the job – or in the case of individuals planning to become either one of these website professionals, making the right decisions in education, training and work experience.
Front-End and Back-End
The main difference between a website developer and a website designer boils down to two critical aspects of building a website. On one hand, the aesthetic aspect of the website including its colors, fonts and styles is known as the front-end because it can be seen by the visitors. This is the work of the website designer. On the other hand, the coding aspects of the website are unseen by the visitors but can be manipulated by the administrators. This is the work of the website developer.
In many instances, however, there will be overlapping roles and responsibilities between a website developer and a website designer. The website, after all, must be user-friendly where the visitors are concerned and also administrator-friendly for obvious reasons.
Aesthetic and Visual Aspects
With that being said, let’s discuss the main roles and responsibilities of a website designer. Your main job, if you wish to become such a professional, is to ensure that the website has the best colors, fonts, page layouts, styles and images, among other factors, to attract its target market. Your main goal is to establish the brand of whatever products and services are being purveyed by the website through the clever use of visual art.
It should be emphasized, however, that what may be best in terms of visual appeal may not exactly be best in terms of coding server side applications, search engine optimization and e-commerce transactions. You must then work with a web developer to ensure that both the front-end and back-end work as planned. Keep in mind that, when you want to make a website, it should look good and work well.
Along this line, web designers should possess the following personal qualifications, among others, which are also common to web developers:
• In-depth knowledge of the Internet and its workings
• Ability to express technical concepts, think in a logical manner, and to communicate with clients and teammates
• Interest in keeping up with trends and updates in their line of work
• Capacity to work under pressure
The technical aspects of web designer roles and responsibilities cannot be overlooked either. These include creating graphic illustrations, logos and photographs; creating content; and consulting with clients on their specific project requirements.
If you think that you have these skills, talents and requirements, then go ahead and become a website designer. You will find that the job pays well, not to mention the personal fulfillment that comes from making a strong online presence.